Optimo is the latest product offering from Bradford Insulation, and is set to complement the existing energy efficiency range of Bradford solutions for the home.

Homes with well-insulated ceilings and walls could still be losing as much as 15% of their heating and cooling energy use through the suspended timber sub-floor, costing the home owner money and increasing greenhouse gas emissions.

Optimo, which can be easily installed in existing timber floors after a home is built, is installed from underneath the house, between the floor joists, and fixed in place with Optimo straps. The insulation has been developed so it is rigid enough to hold itself in place between the joists, but soft enough to be easily manipulated and installed.

This is great news, particularly for the Victorian retrofit market, as Optimo is the only sub-floor insulation available to currently meet the Victorian Energy Efficiency Target Scheme (VEETS) minimum requirements. The insulation attracts value when put into the carbon calculator (VEEC), to contribute toward overall household energy saving, and can generate a rebate towards the cost for the homeowner.

Optimo can also be installed in new homes during construction. With a maximum R-value of R2.5, Optimo blitzes the competition as the highest thermally rated sub-floor insulation product on the market, which will result in a significant improvement in energy efficiency and home comfort when installed.

Sound can enter your home anywhere that air is also able to enter, so external noise can be transferred through your floor. Optimo is manufactured from rockwool, which has long been regarded by architects and builders as the industry standard for acoustic insulation making Optimo an excellent sound absorber. Bradford Optimo can actually reduce sound transmission through the floor by up to 6dB. Not only will it help reduce noise entering your home from outside, it will also dampen the sound of foot traffic on timber floors.

Rockwool is also the most popular insulation for fire protection in buildings, as it does not burn or contribute to the spread of flame. This is good news for any home in bushfire prone areas, as installing Optimo could save vital minutes in the event of a fire.

Ashley Whitter, Bradford Residential Marketing Manager, says Bradford is providing homeowners with the premium product offering in the residential market.

“A home with a suspended timber floor experiences heating and cooling loss, by as much as 15%, and by installing sub-floor insulation homeowners can improve the heating and cooling energy efficiency of a poorly designed house by as much as 80%, if installed in conjunction with wall, ceiling, ventilation and window and door seals,” Ashley said.

“DIY homeowners can now easily install this insulation under an existing suspended timber floor themselves. This saves them both money on installation and reduced heating and cooling costs for their home.

“Optimo is also easier to install in newly constructed homes than other products and being the only sub-floor insulation to provide thermal, acoustic and fire resistance properties, there is a great benefit to builders and home owners alike.

“We’re excited about the launch of Bradford Optimo sub-floor insulation as it gives more back to the green conscious property owner, and makes it easier for the builder,” Ashley said.

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